Here’s someone on the right track. Creating excitement and not worrying about being the value leader.

You gotta love this! Especially after that depressing piece below featuring Starbuck’s new South-of-the-Border Taco Bell trick.

The New York Times article about this exclusive halogen-heated japanese siphon bar, has gone all over the internet, and I even saw it in our local paper, the Register-Guard. So what’s a better PR boost…the highest end of specialty coffee or cheap drip coffee for $1?

As for me, I can’t wait to try this—or at least some exotic single origin coffee brewed in a Clover at Stumptown Annex next time I’m up in Portland. No, I don’t think espresso is falling out of favor. But looks as if coffee geeks are getting more popular!