Here’s someone on the right track. Creating excitement and not worrying about being the value leader.
You gotta love this! Especially after that depressing piece below featuring Starbuck’s new South-of-the-Border Taco Bell trick.
The New York Times article about this exclusive halogen-heated japanese siphon bar, has gone all over the internet, and I even saw it […]

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Has Starbucks been thinking a bit too far outside the bun…er, cup? It makes you wonder…what are they really selling? Do they need a “value menu?”
“When a product becomes indistinguishable from others like it and consumers buy on price alone, it becomes a commodity.”

Are they branching out to compete with truck-stop coffee? Where does […]

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Now is the time to get into Drive-Thru espresso!
…and here’s your chance.
This is a photo of the building that’s available now. We built it and then operated it for nearly two years (starting in 2005) at 3650 Main Street in Springfield, Oregon. Then we leased it out, with equipment, to another operator on a lease-option […]

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