Everybody wants your spare change. And now that even includes the spare change our customers dig up between the seat cushions for their daily latte. Even Oprah’s found out about it. It’s been targeted with a trademarked ™ economic term and listed as an online word of the day.

latte factor (LAT.ay fak.tur) n. Seemingly insignificant daily purchases that add up to a significant amount of money over time.

That’s what keeps us in business. And that’s why our good customers are worth $1k / year. Fortunately, most’ll keep getting their drink, because there is more to that daily extra change than just caffeine. Our customers come for more than the coffee. Sure part of it is the caffeine, but good service and a good relationship create the experience necessary for building long term, repeat customers.